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Four Acrobats

The ringmaster and Me




There will be three books in each of the 3 series of children's books, mainly picture books, with some words with really compelling images. The books will be both electronic (e-Books) and print. At a later stage, we will add animation and publish it online with some interactivity using AR and VR.

We also aim to utilize Blockchain and NFT technology to encourage more activity and allow kids to build their own stories.


We also plan to be the first to release an e-Book read by a “virtual” relative or friend who may be a grandparent living overseas or diseased.


Each book reinforces the attributes key to success in life.  The Ringmaster is a metaphor for an Entrepreneur - defined as a person who aims to get the best out of those around them to delight their audience/customers and reward their stakeholders.


The Books also aim to teach readers worldwide from 5 to 85  (eg parents, grandparents, etc.) some lessons that they can utilize in their lives every day. 


Series 1 - The Ringmaster and Me  (the older me advising the younger me)

Series 2 - The Ringmaster is Me ( becoming the best me I can be)

Series 3 - The Ringmaster is You ( spreading the word and encouraging others to have a go)



The purpose of the books, which are dedicated to my new grandson, is to teach young children (from a few months to 6 or 7), the importance of trying everything, working out what they enjoy doing, finding out what they're good at and what they're not good at. And then finding a way to make the most of the talent they have to do the things they are passionate about doing.


Using Ringmaster (both male and female ) as a metaphor for Entrepreneur.


To overcome the potential stereotyping we will interchange male and female Ringmaster images and provide advice and guidance that is gender appropriate/specific. The aim is to teach young people to value the opinions of older males and females equally.

Why Ringmaster?

The Ringmaster has the responsibility to ensure all who work with him/her do their best, that the audience gets great value for their money and that the circus owners get returns on their investment.

Just as in a business the entrepreneur needs to be able to work with a variety of talented people to provide her/him customers with value for money and deliver returns to his investors.




The key aim is to encourage exploring, questioning, experimenting, creative thinking, etc.  - not just accept the sit down shut up and listen approach most young people accept at school.


The attributes we aim to encourage and develop using characters in the book as metaphors


  • Curiosity (the cat

  • Creativity (the clowns)

  • Innovation (the Magician)u

  • Self-Awareness

  • Resourcefulness (Jugglers) 

  • Empathy (the parents)

  • Communication (the Ringmaster)

  • Self-Motivation 

  • Confidence (Aerialists) 

  • Flexibility 

  • Questioning

  • Problem Solving

  • And more...



We want to develop the natural entrepreneurial thinking (eg problem solving, curiosity, creativity, resilience, etc.) that is within young children from birth 


Understand Future Back Thinking to stimulate creativity and long term visions and develop options to achieve what they are passionate about


To understand that not all can be the best but in striving to be the best you that you can be and ensure you are able to do the things that make you happy in life.

Ensure that not being quite good enough does not prevent you from living the life you dream of by finding other paths to success.


And for the parents and grandparents, we want them to become Modern Elders who mentor young people and learn new things from them.

Circus Tent

In the next series:

The ringmaster is me

the little boy/girl becomes the Ringmaster and builds the best circus ever which leads to his vision of setting up a park where the animals roam free.

In the Final Series:

The ringmaster is You

he/she sets up a school to teach others to become the Ringmasters of their lives.


We're teaching kids to move from understanding you don't have to be the best at everything. You can do very well by not being quite good enough. And finding ways to influence the things that you enjoy doing.


So the three series in “The Ringmaster” we maintain the look and the consistent approach and its always about innovation and about entrepreneurship, about using new technology and looking for new ideas about understanding what an entrepreneur is about understanding what innovation is.


And I think in these series of six-nine books, I think there's probably only 15 to 20 pages per book. Increasingly more words as we go on, and I think the reading age, as we go. We start off with books and need to be read to the kids. So when they're babies to two, or three or four, and when they're just about to start Primary School at four or five to six. Then they're starting to understand what it takes to be an entrepreneur.


What experimenting is about what innovating is about what constantly looking for ways to do things better is all about. And I think that's probably where that focus will be so that we are taking kids who are natural entrepreneurs and natural innovators and natural experimenters when they're small and encouraging them to keep it up once I start school because generally when you start school, you become very regimented and organized and you need to do what the teachers say and you need to sit down, shut up and listen.


And I guess what we want to do is then maybe move into a third series of books, who knows where yes, you're at school and yes, you're learning things. But you're going home, you're experimenting, you're playing, you're exploring online, and the physical world. You're asking questions, the sort of questions you can ask at school, you're asking your friends and your parents and adults and encouraging kids not to be afraid to ask questions, and to have an inquiring mind a restless mind.


And I think that's the age at which we're developing real entrepreneurship in the, in the 6, 7, 8-year age group might just start school so really, I think what we're ending up here was a series of a number of books that are grouped in threes by age groups when they can't read and their parents read to them when they're learning to read just prior to starting school, and we may start school to encourage them not to just sit down and shut up and listen to the teacher. But to continue to have an inquiring mind have a restless mind to want to understand what makes things work.

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